Nanette Wiser Communications

Freelance journalist, writer, editor, blogger, copywriter, web producer, SEO, social media, internet marketing/newsletters, PPC, communications strategist, marketing, writing/blog instructor, grant and RFP writer working for agencies and direct to client.

 

Marketing, Advertising, Public Relations, Writer, Editor, Social Media, Web Producer  Blogger

2015-2016 Client Projects

• AMN Healthcare  (current)

• Carol Baetzel PR  - Chaminade Resort (current)

• Cocina Aqui Tequila Bar & Restaurant (current)

• Paradise News - Writer (current)

• duPont Registry - Writer (current)

• PureLife Medi-Spa Skincare & Wellness: Strategic marketing plan, advertising, TV segments, social media, blog, website, print collateral, events, seminars, new services, ghostwriting articles, PR. http://www.purelifemedispa.com/blog/

• Dr. Fitz Tropics Family practice  (Dr. Joseph Fitzgerald)

• Suzanne Perry Restaurant Group - Dough, Datz, Dazzle & Roux.  

• Event & Communications (PR, Social Media, Invite/Collateral, Direct Mail)f for RCS (Health & Hope) focused on The Haven/Domestic Abuse, Homelessness and Hunger, The White Party and The Grande Gala for Flappers & Fellas; direct mail, social media and pr strategy/releases(pro bono). Raised $174,000.

• PR/Social Media: “Overcoming Challenges of Combat Stress or PTSD in the Family” for The School of Health & Imagery San Diego. Lecture Series on Gender for Sinai Synagogue. 

 

PR/Writer/Editor/Social Media/Web Producer/Blogger: Dr. Gerald Epstein, famous author/speaker and NYC-based psychiatrist. Developing mobile i-health app, created webinars, brochures, direct mail, social media, grant writing, ghostwriting blogs and articles. Booking media appearances, speaking engagements (NYU Langone Medical Center’s Integrative Medicine) and affiliate sales. Book editor: Reversing Cancer & Chronic Illness Through Mental Imagery.  (2014-2015)

 

Blogger/Copywriter/Social Media:  Marketing In Color clients (window film/energy savings, franchise association); Todd Epplin, realtor Keller Williams; Texas Apartment Services, ProSites (digital for dentists).

 

Journalist, Writer, Blogger, Social Media

• The Inquisitive Tongue Travel, restaurants, food trends, culinary news, nutrition/fitness and apps. Posted on social media, blog, website and other digital outlets (AOL, San Diego Reader) 2010-2015

• Health & Wellness Articles; Review health mobile apps by condition, healing through mental imagery, health care conditions and services, beauty/health tips for magazines, newspapers and websites.

 

Content Coach & Instructor: Developing multimedia website/social media providing tips for blogging, publishing, business/personal writing, digital content producer (web & social media). Conduct workshops, coach 1-1 and webinars begin March 2015.

 

Writer, Editor, Blogger, Social Media

• Hotels.com Redwood Travel Guides; Tampa Bay Magazine, duPont Registry, Paradise News contributing writer.

• The Inquisitive Tongue Travel, restaurants, food trends, culinary news, nutrition/fitness and apps. Posted on social media, blog, website and other digital outlets (AOL, San Diego Reader) 2010-2015

• Health & Wellness Articles; Review health mobile apps by condition, healing through mental imagery, health care conditions and services, beauty/health tips for magazines, newspapers and websites.

 

2014 Client Projects

Restaurant - Operations/Marketing/Social Media: Aqua Prime Design and write/launch SEO-friendly website, develop and implement social media campaign, media buy, branding, advertising, public relations, marketing plan, menu development and design, collateral (brochures, table tents, take out menu), work with Open Table, Yelp, Urban Spoon, Trip Advisor to increase traffic, promotions/community outreach, special events, develop and implement wine list, develop cocktail list (handle all purchase/inventory), work with kitchen on menu specials/pricing, business plan for customer increase, decrease costs through new vendors, increase quality with staff training and menu consistency. Between The Waters LLC/Aqua Prime Seafood & Steaks.(May-September)

 

Web Content: Google/Zagat’s (December-April); Trip Advisor/Oyster.com (November-current)

 

GovX.com (Dec. 2013-Feb. 2014) – Public relations, social media, content producer, blog manager, integrated digital and strategic marketing for e-commerce site.

 

2010-2013 Client Projects

Health Communications/Web: CDC, WHO, Office of Family Planning Conference on Cervical Cancer Prevention & Treatment Strategy, Pacific Islands (Sept. 2013); Seamon Corporation for Health & Human Services conference (Sept. 2013), Reflections @ St. Luke’s Plastic Surgery-Dermatology-Aesthetic Services and St. Luke’s Cataract & Laser Institute (2013), AMN Healthcare Staff Care. (2013). Marketing, advertising, creative, SEO, social media, community outreach, public relations, web and mobile content strategy and launch including writing & website design.

 

Web Content Producer:  (R.R. Donnelly) Helium Network, Best Western Plus Seacliff Inn, 10BestTravel Media Group @ USA TODAY, Florida/Tampa Bay attractions, events, hotels, dining, nightlife, travel, shopping, family adventures and sports/recreation. (Nov.2012-current)

 

Writer, Editor, SEO, Social Media, Digital Producer

Tampa Bay Magazine (restaurants/chefs), Masterworks Golf/Exulto Media iPad app, Content That Works (personal finance), Charisma Media, Scripps Hospital, Travel/Dining Magazine http://www.inquisitivetongue.com,  San Diego Reader blog, Yee Luxury Travel, AOL (City’s Best: San Diego & Tampa dining, travel, shopping,  entertainment), SlashKitchen, Gadling, Travel, Pawnation, Patch, NY Journal of Books, IHeartTheBurg.com, Priceline, Ask Now.com, Tarot.com, Always On Vacation,  ADANI, www.learningannex.com, www.813area.com; www.tbt.com iHealth news/trends/best practices. (2010-current)

 

Advertising/Public Relations/Marketing/Social Media

Gov-X.com e-commerce site, Writing Assist; Everything Dolce, O’Maddy’s/Botiki, AutoNation (landing pages); National Timeshare Owners Association (logo/PR), Athens Market,  3rd Corner Wine Shop, Bar & Bistro (2013). Radiant Technology; Diagnostic Clinic; Morean Arts Center; Partners In Progress, Finn Law Group, Largo Chamber of Commerce, Enzyme Labs, Proctor & Gamble, Giant Balloons.(2010-2012)

 

Editor, Writer, RFP Proposals, Grant Writer, Strategic/Health Communications (2010-Jan. 2012)

 

2010-12: NSF, NIH, Health & Human Services, ADA, CDC, USF Center for Health Equality, Arthritis Research Institute, Tampa Bay Health Collaborative, EST Services (Washington D.C.)  

 

CDC: Tales Of Our Cities 2011

Planning for Interdisciplinary Response to Terrorist Use of Explosives: Reported on round-table and prepared strategic report, key issues and lessons learned, recommended actions.

 

Health & Human Services: Americans with Disability 2010-2011

Reported on five national meetings, prepared daily reports and strategic overviews. Wrote strategic report on testimonies, key issues and proposed solutions for Commissioner Sebelius & President Obama review.

 

EEDAR Grant Mobile Health Apps

Development of iHealth initiative. Database/best practices health/fitness/nutrition /medical mobile apps, video games and online interactive opps to improve health and wellness.

 

Non-Profit Board of Director

Tampa Bay Healthcare Collaborative (2011)

Arthritis Research Institute of America www.PreventArthritis.org (2008-2011)

Communications, advertising, fundraising, grant development, media relations, social media, website content/production, brochures, events, news releases, strategic planning, community relations, seminars and events

 

CEO/Creative & Communications Director: TVC Healthcare & Marketing Solutions

www.tvc-inc.com (2007-2010)

http://www.inquisitivetongue.com/agency/Health_Medical_Portfolio.htm

--Wrote and produced healthcare guidebooks, brochures, videos, websites, feature articles, news releases and seminars (Spine, ortho, cardio, cancer, women’s health, imaging, eye care, plastic surgery, wound care, etc.)

--Clients including hospitals, home health care, physician groups, doctors, university, non-profit, museums, financial, banks and more.  www.dc-fl.com

--Communications/creative director wealth/portfolio management company, including seminars.  www.SuccessfulPortfolios.com

 

Advertising/Marketing/Communications Director:  Largo Medical Center/HCA

(2007; as client 2007-2010)

Branding, media buy, marketing, PR, advertising, physician relations, web, social media, brochures, guidebooks, videos, health features, seminars, community relations, events.

 

Advertising/Marketing Director: Pinellas County Communications (2006)

Handled media relations, graphics/media team, wrote and produced ads, website, brochures, newspaper inserts, guidebooks, videos, news releases, events and strategic planning for all county departments including emergency management (hurricanes), parks, environmental science and more.

 

Internet Marketing/Copywriter/Web Producer/Video & Infomercial Scripts: Sendtec Digital Media  (2004)

Real Rhapsody, Tickle.com, Upeasy, Web MD, VOIP, GE Consumer Services, , Rhino Linings, Grandma’s Kitchen, Cosmetique,  BP Travel Insurance,  Cosmetique, Europro, Chase, Disney Moviebeam, U.S. Army, Smart Brands, Bargain Junction, ADT Home Security, GE Computer Protection, Voice-Glo, AAA, Ameriquest.

 

Writer/Editor//Web Producer (1997-2005)

• Wrote strategic plan for content launch, hired producers for Microsoft Sidewalk, Cox www.sandiegoinsider.com (managed multiple channels daily including news, community, dining, nightlife, travel, entertainment, arts/books, dating, shopping, holidays, events such as Super Bowl (Bay News 9),  Republican National Convention, breaking disasters/earthquakes.

• AOL producer for multiple channels/sites (nightlife, travel, events, dining, movies, shopping, pets, cityguides, local news).

• Executive web producer, Food.com for 80 cities & San Diego daily dining blogger.

• Executive web producer Home Shopping Network (hsn.com and HSN_TV) all channels, shops and brands.

• Web producer/writer www.signonsandiego.com and Union-Tribune, United Hemispheres, Meredith Publishing, California Travel, Ranch & Coast Magazine, La Jolla Light, Los Angeles Times magazine, Coronado Eagle, Beach & Bay Press, in-flight web/TV(Continental, United, others).

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Editorial/Marketing Director: Copley News Service  (1984-1994; Vice-President  1994)

• Strategic business development including advertising, marketing and sales for news service.

• Corporate communications lead, including internal newsletter, public relations, speechwriting and publishing conferences. .

• Syndicated writer/editor; oversaw news and photos, six bureaus; developed online launch and new media sales/marketing strategy; created affiliate programs with NYT and United Media, corporate PR.

 

Editorial Manager/Editor & Writer

San Diego Magazine, San Diego Home Garden, California Magazine, Goodlife Magazine, Family Travel (Meredith), Money. See client list, last page.

 

Sales Experience

Copley News Service (10 years), United Media (6 month contract), TVC Healthcare Solutions (2.5 years) , catering sales (various restaurants/hotels).        

                    

Teaching & Events: (1984-current)

• Guest speaker/instructor: UCLA, UCSD, SDSU, UC Berkeley, USC, Aspen Writers Conference, Newspaper Feature Council, Southwest College (Oral Communications). Health care seminars (on & off-site).

• Events: RCS Grande Gala for Flappers & Fellas, American Association of Editorial Cartoonists (San Diego), Diagnostic Clinic Grand Opening, Largo Medical Center National Nurses Week, Association of Newspaper Editors (communications), SD Press Club

 

Awards

Washington Journalism Review best ad, Ring Of Truth best ad, feature story, Print Magazine for logos and ads, Communicator for best health website and brochure.

 

Past Memberships

ASNE (Media lead at SF conference), San Diego Press Club, Newspaper Feature Council Board of Directors,  National Newspaper Association, California Press Club, AWIF San Diego, International Association of Culinary Professionals (IACP)

 

Current Memberships

Suncoast Blues Society

(thru clients):Working Women of Tampa Bay. Tampa Bay Beaches Chamber of Commerce, Mid-Pinellas Chamber of Commerce

 

Education

• B.A. Psychology/Communications (Cornell University)

• PhD work Sociology/Media Studies (Cornell)

• Journalism Certificate 2010 (Poynter Institute)

• SPC, Media Bistro, Poynter  (multimedia, copyediting, graphic, SEO, social media, internet marketing, design classes 2012-13). Accepted/declined USF Masters in Digital Journalism Fall 2012.

 

Training

HTML, digital/web production/design, healthcare communications, Center for Non-Profit Leadership professional certificates (fund development, marketing, grants, Board of Directors engagement, strategic planning).

 

Skills

Microsoft Office, Google Analytics, Wordpress, Blogsmith/CMS, Joomla, CSS, Quark, InDesign, Photoshop, Adobe Acrobat Professional, Constant Contact, Dreamweaver, SEO/SEM, medical terminology. Learning digital instructional software (Blackboard), Adobe Premiere/Final Cut Pro, HTML 5, IPAD/mobile apps (content), conversational Spanish.

Interests:  Cooking, jazz/blues, theater, travel, arts, surfing, shelling, boating, biking, antiquing, gardening, reading, crafts, wine tasting, pet rescue, literacy projects.